Your chief executive storyteller should be the person who knows your brand best. He or she is someone who can inspire loyalty among consumers and employees, and can paint vivid portraits of what you do: what, where, why, and for whom.
Your chief executive storyteller should be your CEO or founder.
Not all company leaders are gifted storytellers. But storytelling ability isn’t an either-or proposition, like singing or Olympic diving. It’s something anyone can learn and do. Every CEO must be able to tell compelling stories about their organization’s past and present. It’s not about conveying the importance of a particular policy or practice. It’s not even about crafting a legacy. It’s about setting the tone for all other content and communications, giving people the ingredients they need for a robust content strategy, and ensuring that world-class communications are a leading factor in the company’s success.
The idea of CEO as chief executive storyteller is not new. It’s rooted in ancient storytelling passed down through generations in cultures around the world. The oral tradition continues today, with a contemporary twist, in podcasts. It’s still present among many other media that are continually evolving in the digital age. Long after today’s technology is obsolete, our stories will remain. Let’s make them good.
Are you ready to level up your storytelling skills? Contact us today to learn how we can help.
Further reading
To Be a Better Leader, Tell a Different Story
The Evolution and Future of Storytelling
Modern Hakawati to Revive Age-Old Storytelling This Ramadan
One reply on “Who’s your chief executive storyteller?”
[…] Don’t just show that you understand the brand’s objectives: Embody them. Business goals should be woven into your content strategy and inherently part of the content itself. Executives need to see that content is an expression of what they value most. […]