Consummate Prose InsightsBrand storytelling that is vivid, compelling, well structured, and purposeful is timeless. The way that we share stories, however, constantly evolves. To complicate matters, old methods of sharing stories don’t disappear. Paperback books haven’t gone away; they’ve been supplemented with tablets and readers. Likewise, brand storytellers must embrace multiple platforms and channels, each with its…
Whether you’re an entry-level copywriter or a C-suite executive, the quest to improve your writing is never-ending (even if, at times, you’d like to pretend otherwise). Sometimes, when the bulk of your writing takes the form of email correspondence, taglines, or bullet points in a presentation, it’s tempting to stop at good enough – an…
Thought leaders are made through innovation. However, everyone has role models – people who influenced and inspired them as they cultivated new ideas and brought them to life. In honor of Presidents’ Day, we’re taking a look at US presidents’ communication styles and what we can learn from them. They use emerging media to reach…
As content strategists, we breathe, eat, and sleep content. It’s hard to escape our vocation as content creators and analysts when the world is saturated with content. However, sometimes we need to step outside the ring and look critically at the art and science of content strategy, gathering inspiration from a variety of sources (and…
The Bill Murray classic Groundhog Day (1993) may have more meaning in 2021 than in years past – in part because we’re all a little trapped, and in part because time has less meaning when your routine is unchanged for months at a stretch. Dig a little deeper, though. Look beyond “I Got You, Babe”…
Fifty-one percent of companies reported that their top content marketing challenge in 2020 was creating content that generates quality leads. Leads and conversions are key success metrics for content marketing. How can content marketing work without great content? Success happens when the right content reaches the right audience at the right time. The ultimate goal…
It’s time for a confession. We hate writing. Too often, it’s slow, arduous, and painful. The pain is compounded by the pressure that comes with knowing someone else might see – and judge – what we’ve written. This confession may come as a surprise. At Consummate Prose Consulting, we’ve been writing (and editing) for decades.…
In content marketing, change is constant. COVID-19 accelerated the rate of change and required companies to radically alter how they market and sell their products and engage with their customers. In 2021, executives expect to work even harder to survive and thrive. Surveys reveal that company leaders plan to make big changes to meet customers’…
New year, new leaf. That’s how it typically goes. But no one can deny that we all have a bit of a 2020 hangover that isn’t likely to go away with a couple of aspirin. The concerns of 2020 are sticking with us, and as such, our business goals can’t ignore that trials of the…
Crisis breeds opportunity. The year 2020 was evidence of this as brands connected with audiences in unprecedented ways, with new messages and new goals. It was a scramble, for sure. The companies that performed best were the ones that already had a strong identity and the energy and resources to share that identity in novel…