Regardless of your family traditions or religious background, the holiday season is loaded with meaning, and brands worldwide work overtime to capitalize on that. However, not every holiday-related brand storytelling campaign tugs on the proverbial heartstrings. Some disappear without a trace – or elicit jeers from the cheap seats. How can brands be real, compelling,…
Tag: big ideas
The year 2020 is nearly over, and not a moment too soon. Experts are predicting another tumultuous year for brands and content marketing. These predictions reflect months of unease, as well as the rapid-by-necessity reframing of the sales funnel (and sometimes business models as a whole). But are they helpful when it comes to content…
The effort to communicate effectively is a double-edged sword. We want our peers and clients to share our enthusiasm for our ideas. But we often struggle to find the best way to convey them. Big words and complex concepts might make it seem as though we’re confident, capable, and important. But if people don’t understand…
The nuts and bolts of producing great content—brainstorming, writing, editing, proofreading, and formatting, to say nothing of review and approval—rarely get the attention they deserve. Arguably, these steps are too far in the weeds for many who would rather focus on big ideas and finished products. Why is this the case? For starters, corporate culture…