Whether you’re a creaky-jointed boomer or a fresh-faced millennial, it’s safe to say that Saturday Night Live has probably made an impression on you. The long-running sketch comedy show has spawned countless careers, franchises, and water-cooler conversations. It runs the gamut of comedy styles, from topical and observational humor to musical satire and prop gags,…
Tag: brand identity
Andrew Carnegie was born into poverty. In 2019, the charitable trust bearing his name awarded more than $150 million in grants. Jean Nidetch was a housewife with a sweet tooth. She founded Weight Watchers (now WW), which made her a millionaire and a celebrity. Apple, Amazon, and Google were launched in their founders’ garages. Walt…
At Consummate Prose, we use the word “storytelling” a lot to talk about brand development and expression. But don’t be fooled into thinking that these stories somehow involve something fictional, shallow, or fairytale-ish. Storytelling is how we make sense of the world. It uncovers truths that are sometimes difficult to understand, and it conveys them…
As we observe brands in action every day, it’s easy to think “Hey, I could do that” or “What a disaster!” and consider how we might do something differently. But in practice, building a brand and brand language that inspire trust and loyalty takes effort, insight, and patience. This work often collides with mitigating factors…