Categories
Brand growth Content creation

Are blogs dead? 5 things to think about

Are blogs dead? The short answer is “no.” Like Paul McCartney in 1969, blogs are very much alive, and they have a long and fruitful life ahead of them. However, skeptics love to question the value of various digital platforms in turn, which has the added benefit of keeping us all on our toes. Blogs…

Categories
Brand growth Content strategy

Who needs a content strategy?

Startups and other young companies with small teams might view content marketing as a one-two punch: Have a great idea, then publish it, usually on a social media channel. That might work when your operation is small. But what happens when you grow? Adding even one more person to your team or one more priority…

Categories
Content creation Effective communication Leadership

Jargon: The weapon that kills big ideas

The effort to communicate effectively is a double-edged sword. We want our peers and clients to share our enthusiasm for our ideas. But we often struggle to find the best way to convey them. Big words and complex concepts might make it seem as though we’re confident, capable, and important. But if people don’t understand…