Countless experts are weighing in on how brands must build a content strategy in this fragile age. They are largely in agreement that brand messaging must be “human” and “empathetic.” This notion shouldn’t be revolutionary, but somehow it is. Perhaps brand gurus are acknowledging that until now, the expression of their brand identity was canned,…
Tag: editorial process
The nuts and bolts of producing great content—brainstorming, writing, editing, proofreading, and formatting, to say nothing of review and approval—rarely get the attention they deserve. Arguably, these steps are too far in the weeds for many who would rather focus on big ideas and finished products. Why is this the case? For starters, corporate culture…