The biggest and most recognizable brands in the world use storytelling to raise brand awareness and build loyalty and trust. It’s often part of a sophisticated content strategy that involves targeting diverse audiences across disparate platforms and channels. This approach often involves big teams and even bigger budgets. But that doesn’t mean that small businesses…
Tag: origin story
We believe in the power of the business narrative. If you tell a compelling story, chances are you’ll pique people’s curiosity and eventually win their trust. That’s why so many brands and businesses rely on stories to grow their audiences, build loyalty, and, yes, sell something. But how do you craft a narrative for your…
The 1970s gave us some of the most memorable films ever made, including The Godfather, Network, and One Flew Over the Cuckoo’s Nest. These films and many others inspired generations of creativity in fashion, music, and literature. They also offer numerous lessons for today’s brand and business storytellers. Let’s take a look at the characters…
Andrew Carnegie was born into poverty. In 2019, the charitable trust bearing his name awarded more than $150 million in grants. Jean Nidetch was a housewife with a sweet tooth. She founded Weight Watchers (now WW), which made her a millionaire and a celebrity. Apple, Amazon, and Google were launched in their founders’ garages. Walt…
At Consummate Prose, we use the word “storytelling” a lot to talk about brand development and expression. But don’t be fooled into thinking that these stories somehow involve something fictional, shallow, or fairytale-ish. Storytelling is how we make sense of the world. It uncovers truths that are sometimes difficult to understand, and it conveys them…
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Why Consummate Prose?
Any accomplished writer will agree that wordplay must be handled with care. Puns for the sake of puns elicit little more than a groan. Wordplay must work on more than one level. In fact, it must work on any level. It is in this spirit that we came up with “Consummate Prose.” Let’s start with…