Content strategy is the term we use to describe the creation and distribution of content, including written and multimedia material. It came into widespread use in the late 1990s, when the internet provided a new platform for content with unprecedented reach. However, content strategy’s history is much longer, and much more compelling, than the history…
Tag: team development
In content marketing, change is constant. COVID-19 accelerated the rate of change and required companies to radically alter how they market and sell their products and engage with their customers. In 2021, executives expect to work even harder to survive and thrive. Surveys reveal that company leaders plan to make big changes to meet customers’…