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Content creation Effective communication Uncategorized

Tear down those walls between SMEs and writers

The delicate relationship between subject-matter experts (SMEs) and writers is the stuff of legends. SMEs know the subject matter, which is often complex or highly technical, and writers know how to write. Or at least that’s the prevailing narrative. For copywriters and technical writers in corporate settings, SMEs are an important gatekeeper. They can often…

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Effective communication Language and ideas

Is writing a lost skill, or brands’ salvation?

It’s time for a confession. We hate writing. Too often, it’s slow, arduous, and painful. The pain is compounded by the pressure that comes with knowing someone else might see – and judge – what we’ve written. This confession may come as a surprise. At Consummate Prose Consulting, we’ve been writing (and editing) for decades.…

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Effective communication Leadership

Lead thoughtfully in 2021

New year, new leaf. That’s how it typically goes. But no one can deny that we all have a bit of a 2020 hangover that isn’t likely to go away with a couple of aspirin. The concerns of 2020 are sticking with us, and as such, our business goals can’t ignore that trials of the…

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Content creation Effective communication Leadership

Content strategy in 2021: What “human” means

Countless experts are weighing in on how brands must build a content strategy in this fragile age. They are largely in agreement that brand messaging must be “human” and “empathetic.” This notion shouldn’t be revolutionary, but somehow it is. Perhaps brand gurus are acknowledging that until now, the expression of their brand identity was canned,…

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Effective communication Language and ideas

Words we love to hate (and a few we love)

As we close the door on 2020, we’d also like to close the door on 2020 jargon. We’re passionate anti-jargon activists, but we’re aware that jargon is a touchy subject and a moving target. Terms that come into common use create shared understanding and experience, providing a valuable communication shortcut. However, overuse dilutes their meaning,…

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Effective communication Language and ideas Leadership

Lessons from 25 great year-end messages

We’ve discussed at length the challenges of holiday messaging as well as the importance of language when building a brand and a company culture. Today, we take a closer look at end-of-year employee communications. Entrepreneur Keith Miller shared a “top 25” list of year-end messages on the Future of Working website that look straightforward –…

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Content creation Effective communication Leadership

Jargon: The weapon that kills big ideas

The effort to communicate effectively is a double-edged sword. We want our peers and clients to share our enthusiasm for our ideas. But we often struggle to find the best way to convey them. Big words and complex concepts might make it seem as though we’re confident, capable, and important. But if people don’t understand…