Brand growth

It’s always something: Branding lessons from SNL

Whether you’re a creaky-jointed boomer or a fresh-faced millennial, it’s safe to say that Saturday Night Live has probably made an impression on you. The long-running sketch comedy show has spawned countless careers, franchises, and water-cooler conversations. It runs the gamut of comedy styles, from topical and observational humor to musical satire and prop gags,…

Brand growth Content creation

Are blogs dead? 5 things to think about

Are blogs dead? The short answer is “no.” Like Paul McCartney in 1969, blogs are very much alive, and they have a long and fruitful life ahead of them. However, skeptics love to question the value of various digital platforms in turn, which has the added benefit of keeping us all on our toes. Blogs…

Brand growth Content strategy Leadership

Plan, don’t predict, your 2021 content strategy

The year 2020 is nearly over, and not a moment too soon. Experts are predicting another tumultuous year for brands and content marketing. These predictions reflect months of unease, as well as the rapid-by-necessity reframing of the sales funnel (and sometimes business models as a whole). But are they helpful when it comes to content…

Brand growth Leadership

Why thought leadership?

Let’s put aside the idea that the term thought leadership could be perceived as trendy 2020 jargon. Focus instead on how vital it is for brands to differentiate themselves in a crowded marketplace. Brand storytelling is one way to do this. Thought leadership is another. Success is no accident Your brand is growing because you…

Brand growth Corporate storytelling

Anything but fiction

At Consummate Prose, we use the word “storytelling” a lot to talk about brand development and expression. But don’t be fooled into thinking that these stories somehow involve something fictional, shallow, or fairytale-ish. Storytelling is how we make sense of the world. It uncovers truths that are sometimes difficult to understand, and it conveys them…

Brand growth Content strategy

Who needs a content strategy?

Startups and other young companies with small teams might view content marketing as a one-two punch: Have a great idea, then publish it, usually on a social media channel. That might work when your operation is small. But what happens when you grow? Adding even one more person to your team or one more priority…