On this day in 1941, Japanese forces attacked Pearl Harbor in the first direct attack on the United States by an Axis power. The following day, President Franklin D. Roosevelt delivered his “date which will live in infamy” speech. Roosevelt had been delivering fireside chats via radio since 1933. His voice was well known to…
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Why thought leadership?
Let’s put aside the idea that the term thought leadership could be perceived as trendy 2020 jargon. Focus instead on how vital it is for brands to differentiate themselves in a crowded marketplace. Brand storytelling is one way to do this. Thought leadership is another. Success is no accident Your brand is growing because you…
Your chief executive storyteller should be the person who knows your brand best. He or she is someone who can inspire loyalty among consumers and employees, and can paint vivid portraits of what you do: what, where, why, and for whom. Your chief executive storyteller should be your CEO or founder. Not all company leaders…