Consummate Prose InsightsBrand storytelling that is vivid, compelling, well structured, and purposeful is timeless. The way that we share stories, however, constantly evolves. To complicate matters, old methods of sharing stories don’t disappear. Paperback books haven’t gone away; they’ve been supplemented with tablets and readers. Likewise, brand storytellers must embrace multiple platforms and channels, each with its…
Whether you’re an entry-level copywriter or a C-suite executive, the quest to improve your writing is never-ending (even if, at times, you’d like to pretend otherwise). Sometimes, when the bulk of your writing takes the form of email correspondence, taglines, or bullet points in a presentation, it’s tempting to stop at good enough – an…
Thought leaders are made through innovation. However, everyone has role models – people who influenced and inspired them as they cultivated new ideas and brought them to life. In honor of Presidents’ Day, we’re taking a look at US presidents’ communication styles and what we can learn from them. They use emerging media to reach…
As content strategists, we breathe, eat, and sleep content. It’s hard to escape our vocation as content creators and analysts when the world is saturated with content. However, sometimes we need to step outside the ring and look critically at the art and science of content strategy, gathering inspiration from a variety of sources (and…
The Bill Murray classic Groundhog Day (1993) may have more meaning in 2021 than in years past – in part because we’re all a little trapped, and in part because time has less meaning when your routine is unchanged for months at a stretch. Dig a little deeper, though. Look beyond “I Got You, Babe”…