We’ve talked at length about how thought leadership can benefit organizations of all sizes. When developed and executed with care, thought leadership can strengthen company culture, add depth and authority to an enterprise content strategy, and provide a platform for big, innovative ideas. All these considerations aside, thought leadership still has an uphill climb. It’s…
Category: Corporate storytelling
We believe in the power of the business narrative. If you tell a compelling story, chances are you’ll pique people’s curiosity and eventually win their trust. That’s why so many brands and businesses rely on stories to grow their audiences, build loyalty, and, yes, sell something. But how do you craft a narrative for your…
The 1970s gave us some of the most memorable films ever made, including The Godfather, Network, and One Flew Over the Cuckoo’s Nest. These films and many others inspired generations of creativity in fashion, music, and literature. They also offer numerous lessons for today’s brand and business storytellers. Let’s take a look at the characters…
On this day in 1941, Japanese forces attacked Pearl Harbor in the first direct attack on the United States by an Axis power. The following day, President Franklin D. Roosevelt delivered his “date which will live in infamy” speech. Roosevelt had been delivering fireside chats via radio since 1933. His voice was well known to…
At Consummate Prose, we use the word “storytelling” a lot to talk about brand development and expression. But don’t be fooled into thinking that these stories somehow involve something fictional, shallow, or fairytale-ish. Storytelling is how we make sense of the world. It uncovers truths that are sometimes difficult to understand, and it conveys them…
Your chief executive storyteller should be the person who knows your brand best. He or she is someone who can inspire loyalty among consumers and employees, and can paint vivid portraits of what you do: what, where, why, and for whom. Your chief executive storyteller should be your CEO or founder. Not all company leaders…
As we enter the third decade of the 21st century, it is clearer than ever that your brand story is the key to success amid a never-ending onslaught of information and ideas. Let’s be clear: Brand stories are not fairy tales. The handsome prince doesn’t always save the day, and the wicked witch doesn’t always…