As we observe brands in action every day, it’s easy to think “Hey, I could do that” or “What a disaster!” and consider how we might do something differently. But in practice, building a brand and brand language that inspire trust and loyalty takes effort, insight, and patience. This work often collides with mitigating factors…
Tag: brand loyalty
As we enter the third decade of the 21st century, it is clearer than ever that your brand story is the key to success amid a never-ending onslaught of information and ideas. Let’s be clear: Brand stories are not fairy tales. The handsome prince doesn’t always save the day, and the wicked witch doesn’t always…