It’s time for a confession. We hate writing. Too often, it’s slow, arduous, and painful. The pain is compounded by the pressure that comes with knowing someone else might see – and judge – what we’ve written. This confession may come as a surprise. At Consummate Prose Consulting, we’ve been writing (and editing) for decades.…
Tag: language
As we close the door on 2020, we’d also like to close the door on 2020 jargon. We’re passionate anti-jargon activists, but we’re aware that jargon is a touchy subject and a moving target. Terms that come into common use create shared understanding and experience, providing a valuable communication shortcut. However, overuse dilutes their meaning,…
As we observe brands in action every day, it’s easy to think “Hey, I could do that” or “What a disaster!” and consider how we might do something differently. But in practice, building a brand and brand language that inspire trust and loyalty takes effort, insight, and patience. This work often collides with mitigating factors…