Effective communication Language and ideas Leadership

Lessons from 25 great year-end messages

We’ve discussed at length the challenges of holiday messaging as well as the importance of language when building a brand and a company culture. Today, we take a closer look at end-of-year employee communications. Entrepreneur Keith Miller shared a “top 25” list of year-end messages on the Future of Working website that look straightforward –…

Brand Stories

Hitting you in the feels: Holiday brand storytelling

Regardless of your family traditions or religious background, the holiday season is loaded with meaning, and brands worldwide work overtime to capitalize on that. However, not every holiday-related brand storytelling campaign tugs on the proverbial heartstrings. Some disappear without a trace – or elicit jeers from the cheap seats. How can brands be real, compelling,…