Language and ideas Staff development

Why writing workshops matter

“Clarity in business writing is not a luxury.”
–Richard Branson

Writing is an indispensable skill, but it’s one we all do battle with. It’s the bane of every college student’s existence — even those who have an aptitude for it. That dread doesn’t expire when they have degrees in hand.

This anti-writing mindset has inevitably led to a de facto business writing credo: Do, then learn. Unfortunately, in today’s business environment, people are stretched thin as they work furiously toward the next big deadline. This doesn’t exactly encourage on-the-job learning.

“I write to discover what I know.”
–Flannery O’Connor

Writing workshops are not just a good idea. They’re necessary. They force us to step away from the day-to-day grind and look at writing and related professional skills in a new light. They invite us to collaborate on new ideas and share feedback in a way that isn’t immediately tethered to the company’s bottom line.

Changing the channel so deliberately gives people time and space to cultivate new skills, strengthen existing ones, and nurture bold new ideas. Don’t underestimate the value this will add to your culture, your brand, and, yes, your bottom line.

“Good writing is clear thinking made visible.”
–William Wheeler

Effective writing is vital to professional success, regardless of whether writing is part of your formal job description. It helps convey ideas with clarity and credibility, which in turn heightens influence. Moreover, it demonstrates courtesy and awareness of your audience. No one wants to read hasty, error-riddled correspondence or dense treatises on a topic. Sharpen your writing skills, and people will engage like never before.

“You can have brilliant ideas, but if you can’t
get them across, your ideas won’t get you anywhere.”
–Lee Iacocca

It’s never too late to learn how to write effectively and see the impact it will have on your business. Writing workshops are a vital tool for any growing business, providing value at any stage in the development of your brand. They’re not just about improving grammar and punctuation. They offer invaluable insights and tips that can have a profound impact across all business functions.

  • Clarify your purpose. Everyone has sat in front of a blank screen wondering what to say or write. Workshops provide tools and inspiration to quickly move beyond analysis paralysis.
  • Use language effectively. Words matter. Your audience matters. Your words create meaningful connections with your audiences. Learn as a team how to use this superpower for good.
  • Refine your tone and style. Not every team member has the same skill set or the same perspective on your brand voice. Workshops bring people together and create a shared understanding of who you are and how to shape your messaging and content.
  • Organize your ideas. “Life moves pretty fast,” 1980s hero Ferris Bueller said with his characteristic insouciance. Workshops invite teams to not only “stop and look around” but also figure out as a group how to prioritize, build, and refine ideas that truly resonate.
  • Adapt to specific platforms. Tailor ideas for maximum impact on any platform, social or otherwise. Content that is created for a specific medium and targets specific audiences pays lasting dividends.

Writing workshops are an investment in your future. Contact us today to learn how we can organize and facilitate a fun and lively workshop that’s customized to address your growing brand’s needs.

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